diff --git a/homeassistant/components/flume/config_flow.py b/homeassistant/components/flume/config_flow.py
index cbe3f4983fa..bdd4eb4cf51 100644
--- a/homeassistant/components/flume/config_flow.py
+++ b/homeassistant/components/flume/config_flow.py
@@ -111,7 +111,12 @@ class FlumeConfigFlow(ConfigFlow, domain=DOMAIN):
                 errors[CONF_PASSWORD] = "invalid_auth"
 
         return self.async_show_form(
-            step_id="user", data_schema=DATA_SCHEMA, errors=errors
+            step_id="user",
+            data_schema=DATA_SCHEMA,
+            errors=errors,
+            description_placeholders={
+                "api_url": "https://portal.flumetech.com/settings#token"
+            },
         )
 
     async def async_step_reauth(
diff --git a/homeassistant/components/flume/strings.json b/homeassistant/components/flume/strings.json
index acdb8e35fe0..e138da2c4f0 100644
--- a/homeassistant/components/flume/strings.json
+++ b/homeassistant/components/flume/strings.json
@@ -7,7 +7,7 @@
     },
     "step": {
       "user": {
-        "description": "In order to access the Flume Personal API, you will need to request a 'Client ID' and 'Client Secret' at https://portal.flumetech.com/settings#token",
+        "description": "In order to access the Flume Personal API, you will need to request a 'Client ID' and 'Client Secret' at {api_url}",
         "title": "Connect to your Flume account",
         "data": {
           "username": "[%key:common::config_flow::data::username%]",