diff --git a/homeassistant/components/nobo_hub/climate.py b/homeassistant/components/nobo_hub/climate.py
index 83c9a9966e03..40dc0ba20d71 100644
--- a/homeassistant/components/nobo_hub/climate.py
+++ b/homeassistant/components/nobo_hub/climate.py
@@ -29,7 +29,6 @@ from homeassistant.util import dt as dt_util
 
 from . import NoboHubConfigEntry
 from .const import (
-    ATTR_SERIAL,
     ATTR_TEMP_COMFORT_C,
     ATTR_TEMP_ECO_C,
     CONF_OVERRIDE_TYPE,
@@ -78,7 +77,8 @@ async def async_setup_entry(
         new_zones = [zone_id for zone_id in hub.zones if zone_id not in known_zones]
         known_zones.update(new_zones)
         async_add_entities(
-            NoboZone(zone_id, hub, override_type) for zone_id in new_zones
+            NoboZone(hass, zone_id, hub, override_type, config_entry.entry_id)
+            for zone_id in new_zones
         )
 
     _add_zones(hub)
@@ -106,17 +106,25 @@ class NoboZone(NoboBaseEntity, ClimateEntity):
     # Need to poll to get preset change when in HVACMode.AUTO
     _attr_should_poll = True
 
-    def __init__(self, zone_id: str, hub: nobo, override_type: str) -> None:
+    def __init__(
+        self,
+        hass: HomeAssistant,
+        zone_id: str,
+        hub: nobo,
+        override_type: str,
+        entry_id: str,
+    ) -> None:
         """Initialize the climate device."""
-        super().__init__(hub)
+        super().__init__(hass, hub, entry_id)
         self._id = zone_id
         self._attr_unique_id = f"{hub.hub_serial}:{zone_id}"
         self._override_type = override_type
+        zone_name = hub.zones[zone_id][ATTR_NAME]
         self._attr_device_info = DeviceInfo(
-            identifiers={(DOMAIN, f"{hub.hub_serial}:{zone_id}")},
-            name=hub.zones[zone_id][ATTR_NAME],
-            via_device=(DOMAIN, hub.hub_info[ATTR_SERIAL]),
-            suggested_area=hub.zones[zone_id][ATTR_NAME],
+            identifiers={(DOMAIN, self._attr_unique_id)},
+            name=zone_name,
+            via_device_id=self._hub_device_id,
+            suggested_area=zone_name,
         )
         self._read_state()
 
diff --git a/homeassistant/components/nobo_hub/entity.py b/homeassistant/components/nobo_hub/entity.py
index 7ad26edb40bf..4620b9c0596e 100644
--- a/homeassistant/components/nobo_hub/entity.py
+++ b/homeassistant/components/nobo_hub/entity.py
@@ -4,9 +4,12 @@ from typing import override
 
 from pynobo import nobo
 
-from homeassistant.core import callback
+from homeassistant.core import HomeAssistant, callback
+from homeassistant.helpers import device_registry as dr
 from homeassistant.helpers.entity import Entity
 
+from .const import ATTR_SERIAL, DOMAIN
+
 
 class NoboBaseEntity(Entity):
     """Base class for Nobø Ecohub entities."""
@@ -14,10 +17,13 @@ class NoboBaseEntity(Entity):
     _attr_has_entity_name = True
     _attr_should_poll = False
 
-    def __init__(self, hub: nobo) -> None:
+    def __init__(self, hass: HomeAssistant, hub: nobo, entry_id: str) -> None:
         """Initialize the entity."""
         self._nobo = hub
         self._attr_available = hub.connected
+        self._hub_device_id = dr.async_get_device_id_by_identifier(
+            hass, (DOMAIN, hub.hub_info[ATTR_SERIAL]), config_entry_id=entry_id
+        )
 
     @override
     async def async_added_to_hass(self) -> None:
diff --git a/homeassistant/components/nobo_hub/select.py b/homeassistant/components/nobo_hub/select.py
index ef6f7f29f365..3473bf57b064 100644
--- a/homeassistant/components/nobo_hub/select.py
+++ b/homeassistant/components/nobo_hub/select.py
@@ -14,7 +14,6 @@ from homeassistant.helpers.entity_platform import AddConfigEntryEntitiesCallback
 from . import NoboHubConfigEntry
 from .const import (
     ATTR_HARDWARE_VERSION,
-    ATTR_SERIAL,
     ATTR_SOFTWARE_VERSION,
     CONF_OVERRIDE_TYPE,
     DOMAIN,
@@ -40,7 +39,9 @@ async def async_setup_entry(
         else nobo.API.OVERRIDE_TYPE_CONSTANT
     )
 
-    async_add_entities([NoboGlobalSelector(hub, override_type)], True)
+    async_add_entities(
+        [NoboGlobalSelector(hass, hub, override_type, config_entry.entry_id)], True
+    )
 
     known_zones: set[str] = set()
 
@@ -56,7 +57,11 @@ async def async_setup_entry(
         new_zones = [zone_id for zone_id in hub.zones if zone_id not in known_zones]
         known_zones.update(new_zones)
         async_add_entities(
-            (NoboProfileSelector(zone_id, hub) for zone_id in new_zones), True
+            (
+                NoboProfileSelector(hass, zone_id, hub, config_entry.entry_id)
+                for zone_id in new_zones
+            ),
+            True,
         )
 
     _add_profiles(hub)
@@ -77,9 +82,11 @@ class NoboGlobalSelector(NoboBaseEntity, SelectEntity):
     _attr_options = list(_modes.values())
     _attr_current_option: str | None = None
 
-    def __init__(self, hub: nobo, override_type: str) -> None:
+    def __init__(
+        self, hass: HomeAssistant, hub: nobo, override_type: str, entry_id: str
+    ) -> None:
         """Initialize the global override selector."""
-        super().__init__(hub)
+        super().__init__(hass, hub, entry_id)
         self._attr_unique_id = hub.hub_serial
         self._override_type = override_type
         self._attr_device_info = DeviceInfo(
@@ -126,18 +133,21 @@ class NoboProfileSelector(NoboBaseEntity, SelectEntity):
     _attr_translation_key = "week_profile"
     _attr_current_option: str | None = None
 
-    def __init__(self, zone_id: str, hub: nobo) -> None:
+    def __init__(
+        self, hass: HomeAssistant, zone_id: str, hub: nobo, entry_id: str
+    ) -> None:
         """Initialize the week profile selector."""
-        super().__init__(hub)
+        super().__init__(hass, hub, entry_id)
         self._id = zone_id
         self._profiles: dict[str, str] = {}
         self._attr_options: list[str] = []
         self._attr_unique_id = f"{hub.hub_serial}:{zone_id}:profile"
+        zone_name = hub.zones[zone_id][ATTR_NAME]
         self._attr_device_info = DeviceInfo(
             identifiers={(DOMAIN, f"{hub.hub_serial}:{zone_id}")},
-            name=hub.zones[zone_id][ATTR_NAME],
-            via_device=(DOMAIN, hub.hub_info[ATTR_SERIAL]),
-            suggested_area=hub.zones[zone_id][ATTR_NAME],
+            name=zone_name,
+            via_device_id=self._hub_device_id,
+            suggested_area=zone_name,
         )
 
     @override
diff --git a/homeassistant/components/nobo_hub/sensor.py b/homeassistant/components/nobo_hub/sensor.py
index 371fa96e6823..885c80b40f06 100644
--- a/homeassistant/components/nobo_hub/sensor.py
+++ b/homeassistant/components/nobo_hub/sensor.py
@@ -48,7 +48,8 @@ async def async_setup_entry(
         ]
         known_components.update(new_components)
         async_add_entities(
-            NoboTemperatureSensor(serial, hub) for serial in new_components
+            NoboTemperatureSensor(hass, serial, hub, config_entry.entry_id)
+            for serial in new_components
         )
 
     _add_sensors(hub)
@@ -64,9 +65,11 @@ class NoboTemperatureSensor(NoboBaseEntity, SensorEntity):
     _attr_state_class = SensorStateClass.MEASUREMENT
     _attr_suggested_display_precision = 1
 
-    def __init__(self, serial: str, hub: nobo) -> None:
+    def __init__(
+        self, hass: HomeAssistant, serial: str, hub: nobo, entry_id: str
+    ) -> None:
         """Initialize the temperature sensor."""
-        super().__init__(hub)
+        super().__init__(hass, hub, entry_id)
         self._temperature: StateType = None
         self._id = serial
         component = hub.components[self._id]
@@ -81,7 +84,7 @@ class NoboTemperatureSensor(NoboBaseEntity, SensorEntity):
             name=component[ATTR_NAME],
             manufacturer=NOBO_MANUFACTURER,
             model=component[ATTR_MODEL].name,
-            via_device=(DOMAIN, hub.hub_info[ATTR_SERIAL]),
+            via_device_id=self._hub_device_id,
             suggested_area=suggested_area,
         )
         self._read_state()
diff --git a/tests/components/nobo_hub/test_init.py b/tests/components/nobo_hub/test_init.py
index f89c50b5bffc..e36da7d6859f 100644
--- a/tests/components/nobo_hub/test_init.py
+++ b/tests/components/nobo_hub/test_init.py
@@ -262,6 +262,34 @@ async def test_setup_registers_hub_device_with_mac(
     }
 
 
+@pytest.mark.parametrize(
+    "platforms", [[Platform.CLIMATE, Platform.SENSOR]], indirect=True
+)
+@pytest.mark.usefixtures("init_integration")
+async def test_zone_and_component_devices_link_to_hub(
+    device_registry: dr.DeviceRegistry,
+    mock_config_entry: MockConfigEntry,
+) -> None:
+    """Zone and component devices reference the hub device via via_device_id."""
+    entry_id = mock_config_entry.entry_id
+    hub_device = device_registry.async_get_device_by_identifier(
+        (DOMAIN, SERIAL), entry_id
+    )
+    assert hub_device is not None
+
+    zone_device = device_registry.async_get_device_by_identifier(
+        (DOMAIN, f"{SERIAL}:1"), entry_id
+    )
+    assert zone_device is not None
+    assert zone_device.via_device_id == hub_device.id
+
+    component_device = device_registry.async_get_device_by_identifier(
+        (DOMAIN, "200000059091"), entry_id
+    )
+    assert component_device is not None
+    assert component_device.via_device_id == hub_device.id
+
+
 @pytest.mark.usefixtures("init_integration")
 async def test_entity_available_when_hub_connected(hass: HomeAssistant) -> None:
     """Entities are available when the hub reports connected."""