diff --git a/homeassistant/helpers/selector.py b/homeassistant/helpers/selector.py
index b699910cf69..03214ab6f5b 100644
--- a/homeassistant/helpers/selector.py
+++ b/homeassistant/helpers/selector.py
@@ -165,6 +165,8 @@ ENTITY_FILTER_SELECTOR_CONFIG_SCHEMA = vol.Schema(
         vol.Optional("supported_features"): [
             vol.All(cv.ensure_list, [str], _validate_supported_features)
         ],
+        # Unit of measurement of the entity
+        vol.Optional(CONF_UNIT_OF_MEASUREMENT): vol.All(cv.ensure_list, [str]),
     }
 )
 
@@ -190,6 +192,7 @@ class EntityFilterSelectorConfig(TypedDict, total=False):
     domain: str | list[str]
     device_class: str | list[str]
     supported_features: list[str]
+    unit_of_measurement: str | list[str]
 
 
 DEVICE_FILTER_SELECTOR_CONFIG_SCHEMA = vol.Schema(
diff --git a/tests/helpers/test_selector.py b/tests/helpers/test_selector.py
index 34a87c0ca40..0d9eb6963f8 100644
--- a/tests/helpers/test_selector.py
+++ b/tests/helpers/test_selector.py
@@ -297,6 +297,24 @@ def test_device_selector_schema_error(schema) -> None:
             ("light.abc123", "blah.blah", FAKE_UUID),
             (None,),
         ),
+        (
+            {
+                "filter": [
+                    {"unit_of_measurement": "baguette"},
+                ]
+            },
+            ("light.abc123", "blah.blah", FAKE_UUID),
+            (None,),
+        ),
+        (
+            {
+                "filter": [
+                    {"unit_of_measurement": ["currywurst", "bratwurst"]},
+                ]
+            },
+            ("light.abc123", "blah.blah", FAKE_UUID),
+            (None,),
+        ),
     ],
 )
 def test_entity_selector_schema(schema, valid_selections, invalid_selections) -> None:
@@ -319,6 +337,10 @@ def test_entity_selector_schema(schema, valid_selections, invalid_selections) ->
         {"filter": [{"supported_features": ["light.LightEntityFeature.blah"]}]},
         # supported_features should be used under the filter key
         {"supported_features": ["light.LightEntityFeature.EFFECT"]},
+        # unit_of_measurement should be used under the filter key
+        {"unit_of_measurement": ["currywurst", "bratwurst"]},
+        # Invalid unit_of_measurement
+        {"filter": [{"unit_of_measurement": 42}]},
         # reorder can only be used when multiple is true
         {"reorder": True},
         {"reorder": True, "multiple": False},