diff --git a/homeassistant/components/nyt_games/strings.json b/homeassistant/components/nyt_games/strings.json
index 008e3c4612d..4ba1a5f8bec 100644
--- a/homeassistant/components/nyt_games/strings.json
+++ b/homeassistant/components/nyt_games/strings.json
@@ -8,6 +8,9 @@
       "invalid_auth": "[%key:common::config_flow::error::invalid_auth%]",
       "unknown": "[%key:common::config_flow::error::unknown%]"
     },
+    "initiate_flow": {
+      "user": "[%key:common::config_flow::initiate_flow::account%]"
+    },
     "step": {
       "user": {
         "data": {