diff --git a/homeassistant/brands/konnected.json b/homeassistant/brands/konnected.json
new file mode 100644
index 00000000000..6581fe1e476
--- /dev/null
+++ b/homeassistant/brands/konnected.json
@@ -0,0 +1,5 @@
+{
+  "domain": "konnected",
+  "name": "Konnected",
+  "integrations": ["konnected", "konnected_esphome"]
+}
diff --git a/homeassistant/components/konnected_esphome/__init__.py b/homeassistant/components/konnected_esphome/__init__.py
new file mode 100644
index 00000000000..376c1b26c78
--- /dev/null
+++ b/homeassistant/components/konnected_esphome/__init__.py
@@ -0,0 +1 @@
+"""Virtual integration: Konnected ESPHome."""
diff --git a/homeassistant/components/konnected_esphome/manifest.json b/homeassistant/components/konnected_esphome/manifest.json
new file mode 100644
index 00000000000..0c9827c80e6
--- /dev/null
+++ b/homeassistant/components/konnected_esphome/manifest.json
@@ -0,0 +1,6 @@
+{
+  "domain": "konnected_esphome",
+  "name": "Konnected",
+  "integration_type": "virtual",
+  "supported_by": "esphome"
+}
diff --git a/homeassistant/generated/integrations.json b/homeassistant/generated/integrations.json
index e5b1dbbbf59..2b68efd98ff 100644
--- a/homeassistant/generated/integrations.json
+++ b/homeassistant/generated/integrations.json
@@ -3346,10 +3346,21 @@
       "iot_class": "local_push"
     },
     "konnected": {
-      "name": "Konnected.io (Legacy)",
-      "integration_type": "hub",
-      "config_flow": true,
-      "iot_class": "local_push"
+      "name": "Konnected",
+      "integrations": {
+        "konnected": {
+          "integration_type": "hub",
+          "config_flow": true,
+          "iot_class": "local_push",
+          "name": "Konnected.io (Legacy)"
+        },
+        "konnected_esphome": {
+          "integration_type": "virtual",
+          "config_flow": false,
+          "supported_by": "esphome",
+          "name": "Konnected"
+        }
+      }
     },
     "kostal_plenticore": {
       "name": "Kostal Plenticore Solar Inverter",