diff --git a/homeassistant/components/tractive/entity.py b/homeassistant/components/tractive/entity.py
index 48e80959d48..082a16c787b 100644
--- a/homeassistant/components/tractive/entity.py
+++ b/homeassistant/components/tractive/entity.py
@@ -29,7 +29,8 @@ class TractiveEntity(Entity):
             self._attr_device_info = DeviceInfo(
                 configuration_url="https://my.tractive.com/",
                 identifiers={(DOMAIN, tracker_details["_id"])},
-                name=f"Tracker {tracker_details['_id']}",
+                translation_key="tracker",
+                translation_placeholders={"id": tracker_details["_id"]},
                 manufacturer="Tractive GmbH",
                 sw_version=tracker_details["fw_version"],
                 model_id=tracker_details["model_number"],
diff --git a/homeassistant/components/tractive/strings.json b/homeassistant/components/tractive/strings.json
index bf5e75a2bec..b0ff950e7e4 100644
--- a/homeassistant/components/tractive/strings.json
+++ b/homeassistant/components/tractive/strings.json
@@ -20,6 +20,11 @@
       }
     }
   },
+  "device": {
+    "tracker": {
+      "name": "Tracker {id}"
+    }
+  },
   "entity": {
     "binary_sensor": {
       "tracker_power_saving": {