diff --git a/src/panels/profile/ha-profile-section-general.ts b/src/panels/profile/ha-profile-section-general.ts
index 4348f2a113..9283c26a7d 100644
--- a/src/panels/profile/ha-profile-section-general.ts
+++ b/src/panels/profile/ha-profile-section-general.ts
@@ -6,7 +6,6 @@ import { fireEvent } from "../../common/dom/fire_event";
 import { nextRender } from "../../common/util/render-status";
 import "../../components/ha-button";
 import "../../components/ha-card";
-import "../../components/ha-divider";
 import "../../components/ha-md-list";
 import "../../components/ha-md-list-item";
 import { isExternal } from "../../data/external";
@@ -128,12 +127,16 @@ class HaProfileSectionGeneral extends LitElement {
           </ha-card>
           <ha-card
             .header=${this.hass.localize(
-              "ui.panel.profile.user_settings_header"
+              "ui.panel.profile.user_preferences_header"
             )}
           >
             <div class="card-content">
-              ${this.hass.localize("ui.panel.profile.user_settings_detail")}
+              ${this.hass.localize("ui.panel.profile.user_preferences_detail")}
             </div>
+            <ha-pick-language-row
+              .narrow=${this.narrow}
+              .hass=${this.hass}
+            ></ha-pick-language-row>
             <ha-pick-theme-row
               .narrow=${this.narrow}
               .hass=${this.hass}
@@ -182,11 +185,19 @@ class HaProfileSectionGeneral extends LitElement {
                   `
                 : ""}
             </ha-md-list>
-            <ha-divider></ha-divider>
-            <ha-pick-language-row
+          </ha-card>
+          <ha-card
+            .header=${this.hass.localize(
+              "ui.panel.profile.localization_header"
+            )}
+          >
+            <div class="card-content">
+              ${this.hass.localize("ui.panel.profile.localization_detail")}
+            </div>
+            <ha-pick-time-zone-row
               .narrow=${this.narrow}
               .hass=${this.hass}
-            ></ha-pick-language-row>
+            ></ha-pick-time-zone-row>
             <ha-pick-number-format-row
               .narrow=${this.narrow}
               .hass=${this.hass}
@@ -199,10 +210,6 @@ class HaProfileSectionGeneral extends LitElement {
               .narrow=${this.narrow}
               .hass=${this.hass}
             ></ha-pick-date-format-row>
-            <ha-pick-time-zone-row
-              .narrow=${this.narrow}
-              .hass=${this.hass}
-            ></ha-pick-time-zone-row>
             <ha-pick-first-weekday-row
               .narrow=${this.narrow}
               .hass=${this.hass}
diff --git a/src/translations/en.json b/src/translations/en.json
index 14ce88c83f..7251eaeee3 100644
--- a/src/translations/en.json
+++ b/src/translations/en.json
@@ -9547,8 +9547,10 @@
         },
         "current_user": "You are currently logged in as {fullName}.",
         "is_owner": "You are an owner.",
-        "user_settings_header": "User settings",
-        "user_settings_detail": "The following settings are tied to your account and will persist across all sessions and devices.",
+        "user_preferences_header": "User preferences",
+        "user_preferences_detail": "The following settings are tied to your account and will persist across all sessions and devices.",
+        "localization_header": "Localization",
+        "localization_detail": "These settings are tied to your account and control how dates, times, and numbers are displayed.",
         "mobile_app_settings": "Mobile app settings",
         "browser_settings": "Browser settings",
         "client_settings_detail": "The following settings are local to this client only, and may reset to defaults on logout or when local data is cleared.",