diff --git a/src/components/ha-navigation-picker.ts b/src/components/ha-navigation-picker.ts
index 92399709a7..3be20513e2 100644
--- a/src/components/ha-navigation-picker.ts
+++ b/src/components/ha-navigation-picker.ts
@@ -1,5 +1,5 @@
 import Fuse from "fuse.js";
-import { mdiDevices, mdiTextureBox } from "@mdi/js";
+import { mdiDevices, mdiPlus, mdiTextureBox } from "@mdi/js";
 import { html, LitElement, nothing, type PropertyValues } from "lit";
 import { customElement, property, state } from "lit/decorators";
 import memoizeOne from "memoize-one";
@@ -237,6 +237,22 @@ export class HaNavigationPicker extends LitElement {
     addGroup("views", views);
     addGroup("other_routes", otherRoutes);
 
+    if (
+      searchString &&
+      !this._navigationItems.some((navItem) => navItem.id === searchString)
+    ) {
+      items.push({
+        id: searchString,
+        primary: this.hass.localize(
+          "ui.components.navigation-picker.add_custom_path"
+        ),
+        secondary: `"${searchString}"`,
+        icon_path: mdiPlus,
+        sorting_label: searchString,
+        group: "other_routes",
+      });
+    }
+
     return items;
   };