diff --git a/src/components/entity/state-badge.ts b/src/components/entity/state-badge.ts
index d1233c72e0..f15f36178f 100644
--- a/src/components/entity/state-badge.ts
+++ b/src/components/entity/state-badge.ts
@@ -15,7 +15,6 @@ import { iconColorCSS } from "../../common/style/icon_color_css";
 import { cameraUrlWithWidthHeight } from "../../data/camera";
 import { CLIMATE_HVAC_ACTION_TO_MODE } from "../../data/climate";
 import type { HomeAssistant } from "../../types";
-import { addBrandsAuth } from "../../util/brands-url";
 import "../ha-state-icon";
 
 @customElement("state-badge")
@@ -141,7 +140,6 @@ export class StateBadge extends LitElement {
           if (this.hass) {
             imageUrl = this.hass.hassUrl(imageUrl);
           }
-          imageUrl = addBrandsAuth(imageUrl, this.hass?.auth.data.hassUrl);
           if (domain === "camera") {
             imageUrl = cameraUrlWithWidthHeight(imageUrl, 80, 80);
           }
diff --git a/src/panels/lovelace/badges/hui-entity-badge.ts b/src/panels/lovelace/badges/hui-entity-badge.ts
index d9fbb82094..db38a3cfd5 100644
--- a/src/panels/lovelace/badges/hui-entity-badge.ts
+++ b/src/panels/lovelace/badges/hui-entity-badge.ts
@@ -18,7 +18,6 @@ import "../../../components/ha-svg-icon";
 import { cameraUrlWithWidthHeight } from "../../../data/camera";
 import type { ActionHandlerEvent } from "../../../data/lovelace/action_handler";
 import type { HomeAssistant } from "../../../types";
-import { addBrandsAuth } from "../../../util/brands-url";
 import { actionHandler } from "../common/directives/action-handler-directive";
 import { computeLovelaceEntityName } from "../common/entity/compute-lovelace-entity-name";
 import { findEntities } from "../common/find-entities";
@@ -144,10 +143,7 @@ export class HuiEntityBadge extends LitElement implements LovelaceBadge {
 
     if (!entityPicture) return undefined;
 
-    let imageUrl = addBrandsAuth(
-      this.hass!.hassUrl(entityPicture),
-      this.hass?.auth.data.hassUrl
-    );
+    let imageUrl = this.hass!.hassUrl(entityPicture);
     if (computeStateDomain(stateObj) === "camera") {
       imageUrl = cameraUrlWithWidthHeight(imageUrl, 32, 32);
     }
diff --git a/src/panels/lovelace/cards/hui-tile-card.ts b/src/panels/lovelace/cards/hui-tile-card.ts
index 90d2c1ed5c..71f2510831 100644
--- a/src/panels/lovelace/cards/hui-tile-card.ts
+++ b/src/panels/lovelace/cards/hui-tile-card.ts
@@ -21,7 +21,6 @@ import { cameraUrlWithWidthHeight } from "../../../data/camera";
 import type { ActionHandlerEvent } from "../../../data/lovelace/action_handler";
 import "../../../state-display/state-display";
 import type { HomeAssistant } from "../../../types";
-import { addBrandsAuth } from "../../../util/brands-url";
 import "../card-features/hui-card-features";
 import type { LovelaceCardFeatureContext } from "../card-features/types";
 import { computeLovelaceEntityName } from "../common/entity/compute-lovelace-entity-name";
@@ -159,10 +158,7 @@ export class HuiTileCard extends LitElement implements LovelaceCard {
 
     if (!entityPicture) return undefined;
 
-    let imageUrl = addBrandsAuth(
-      this.hass!.hassUrl(entityPicture),
-      this.hass?.auth.data.hassUrl
-    );
+    let imageUrl = this.hass!.hassUrl(entityPicture);
     if (computeDomain(entity.entity_id) === "camera") {
       imageUrl = cameraUrlWithWidthHeight(imageUrl, 80, 80);
     }
diff --git a/src/state/connection-mixin.ts b/src/state/connection-mixin.ts
index 2239d57b44..9b41ffba29 100644
--- a/src/state/connection-mixin.ts
+++ b/src/state/connection-mixin.ts
@@ -31,6 +31,7 @@ import { subscribeFloorRegistry } from "../data/ws-floor_registry";
 import { subscribePanels } from "../data/ws-panels";
 import { translationMetadata } from "../resources/translations-metadata";
 import {
+  addBrandsAuth,
   clearBrandsTokenRefresh,
   fetchAndScheduleBrandsAccessToken,
 } from "../util/brands-url";
@@ -88,7 +89,11 @@ export const connectionMixin = <T extends Constructor<HassBaseEl>>(
         suspendWhenHidden: true,
         enableShortcuts: true,
         moreInfoEntityId: null,
-        hassUrl: (path = "") => new URL(path, auth.data.hassUrl).toString(),
+        hassUrl: (path = "") =>
+          addBrandsAuth(
+            new URL(path, auth.data.hassUrl).toString(),
+            auth.data.hassUrl
+          ),
         callService: async (
           domain,
           service,