diff --git a/_locales/en/messages.json b/_locales/en/messages.json
index d50bb1a9f5..fb9ac12cb5 100644
--- a/_locales/en/messages.json
+++ b/_locales/en/messages.json
@@ -6,11 +6,7 @@
       {
         "path": "*/messageformat",
         "key": "{*}/messageformat",
-        "instruction": "*/description"
-      },
-      {
-        "key": "{*}/message",
-        "path": "*/message",
+        "character_limit": "*/limit",
         "instruction": "*/description"
       }
     ]
@@ -7476,6 +7472,11 @@
     "messageformat": "admins",
     "description": "Clickable text describing administrators of a group, used in the message an admin label"
   },
+  "icu:Avatar__View": {
+    "messageformat": "View",
+    "limit": 7,
+    "description": "Used as a label on a button allowing user to see the unblurred avatar of a contact"
+  },
   "icu:AvatarEditor--choose": {
     "messageformat": "Select an avatar",
     "description": "Label for the avatar selector"
diff --git a/ts/components/Avatar.dom.tsx b/ts/components/Avatar.dom.tsx
index 892921a4d7..f53b4e5f83 100644
--- a/ts/components/Avatar.dom.tsx
+++ b/ts/components/Avatar.dom.tsx
@@ -190,7 +190,9 @@ export function Avatar({
           }}
         />
         {blur === AvatarBlur.BlurPictureWithClickToView && (
-          <div className="module-Avatar__click-to-view">{i18n('icu:view')}</div>
+          <div className="module-Avatar__click-to-view">
+            {i18n('icu:Avatar__View')}
+          </div>
         )}
       </>
     );
@@ -222,7 +224,9 @@ export function Avatar({
           }}
         />
         {blur === AvatarBlur.BlurPictureWithClickToView && (
-          <div className="module-Avatar__click-to-view">{i18n('icu:view')}</div>
+          <div className="module-Avatar__click-to-view">
+            {i18n('icu:Avatar__View')}
+          </div>
         )}
       </>
     );